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Real estate media · field notes

Plain answers, local context.

Field notes from Central Washington — what 3D tours, virtual staging, and dedicated property sites actually do for your listings, and what they don't.

Aerial map of Central Washington spanning Yakima County and the Tri-Cities
Local Real Estate · 7 min read

The Central Washington listing-marketing playbook (Yakima to the Tri-Cities)

How to market a listing in Yakima, Selah, Ellensburg, and the Tri-Cities so it stands out on Zillow — the media, the order to buy it in, and what each local market rewards.

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Aerial map of Central Washington — the Yakima and Tri-Cities listing market
Pricing & Bundles · 6 min read

Real estate photography & media pricing in Central Washington (2026)

What listing media actually costs in Yakima and the Tri-Cities in 2026 — photos, 3D tours, drone, video, and virtual staging, line by line, with real bundle pricing.

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Aerial map view of Central Washington acreage — context a drone photo captures that ground photos miss
3D & Tech · 7 min read

Do drone photos help sell a house? FAA Part 107, the rules, and what aerials actually do

Aerial photos legally require an FAA Part 107 licensed pilot for paid real estate work. Here is what the license means, what aerials show that ground photos cannot, and an honest read of the data.

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Listing exterior at 1301 N 2nd Street, Yakima WA — comparison of professional photos and a Matterport 3D tour
3D & Tech · 7 min read

Matterport 3D tour vs. listing photos: what actually changes buyer behavior

A balanced comparison of 3D tours and listing photos — what each does best, the honest data (vendor stats vs. an independent Harvard study), and why a strong listing needs both.

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A clean, staged living room ready for a 3D tour shoot
Listing Marketing · 5 min read

How to prep a home for a 3D tour and photo shoot (the checklist)

A room-by-room checklist for getting a listing camera-ready before the 3D tour and photo shoot — what to clear, turn on, and put away so the home photographs at its best.

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Aerial map of Central Washington — context for local listings
Listing Marketing · 6 min read

Does a 3D virtual tour actually help sell a home faster?

Plain answer: yes — but the why matters more than the headline number. How 3D tours change buyer behavior, qualification, and listing presentation.

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Virtually staged living room — 1301 N 2nd Street, Yakima WA
Pricing & Bundles · 5 min read

How much does virtual staging cost in 2026?

Virtual staging averages $39–$80 per room nationally and ships in 24–72 hours. We break down the actual numbers, what affects price, and where most agents over- or under-spend.

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1301 N 2nd Street Yakima — SHOWCASE-eligible listing exterior
3D & Tech · 4 min read

Zillow SHOWCASE explained: how listings qualify and what the badge actually does

Zillow awards the SHOWCASE badge to listings with a qualifying 3D tour. Here's exactly how to qualify, what it unlocks, and why it matters more in 2026.

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